Following a successful R&D period, we now have a name for INKBLOC Ensemble’s debut show. Here, Alexandra Wollacott talks us through the next stage of their production’s exciting development.
Hello hello hello!
Well INKBLOC headquarters have been an absolute hive of activity recently. This week was a whopper for the team. We had two big decisions ahead of us; finalising the name of our piece and creating a basic narrative timeline!
Out of the two tasks, the selection of our name has a little story behind it. Claire and Alison lead the R&D day for Lego exploration, and they had aptly named their day ‘Lego Beach’. The name stuck and has been consistently used to refer to that day. When we were intently searching for our name, we discovered we had one the whole time! So I can emphatically confirm that INKBLOC are presenting Lego Beach – a story about a town where Lego washes up on their shoreline.
Once we had laid down a narrative we began some interesting work on devising around some characters; bringing them to life from our newly scribbled up timeline. We came up with some cracking material, which involves classic English beach wear… anoraks! Myself and my fellow marketing angel Genevive have had some big deadlines to meet for this week along with creating some potential images for our campaign and getting things ready for our press deadlines! Very exciting stuff.
Stay tuned for more next week!